SEO, Content Strategy, & Copywriting

Content strategy for crowded markets

180M+ pageviews. 5,000+ pages. 10+ years running content at a senior level. I help brands show up in organic search and AI platforms like Google AI Overviews and ChatGPT with healthy content strategy and first-rate writing. No shortcuts, no low-quality spam.

Why Me?

Strategy That Scales

I've managed 5,000+ pages of published content. I know what breaks at scale.

Grounded in Data

I measure everything. What's working, what's not. No guesswork or vanity metrics.

Fast Execution

I've run editorial teams of 8-12 so I know how to keep things moving.

Content Strategy & SEO

Who I Am

I build content operations that win in search and I've spent a decade proving it. At Fanbyte, I owned data, content strategy, and SEO across a portfolio that grew to 180 million pageviews, 5,000+ pages, and a 4-plus minute average time on page.

My skills & expertise:

SEO

Content Strategy

Writing/Editing

Analytics

YouTube SEO

Keyword Research

Project Management

WordPress

10+

Years of
experience

180M+

Pageviews
earned

5000+

Articles
published

My Services

10+ years running content at a senior level. Here's how I can help your brand grow.

Content

Content Strategy & Roadmap

From competitive analysis to editorial calendars, I build content roadmaps aligned with your business goals.

Seo

Search Engine Optimization

Keyword research, on-page optimization, and site perforrmance reports that puts your content in front of the right audience. No shortcuts, no spam.

Web

Content Audits

I audit what you already have, find what's doing well, what's not, and deliver a prioritized action plan to get your content back on track.

YouTube

YouTube SEO & Strategy

Channel audits and growth strategy for brands building an audience on YouTube. Organic video growth without the guesswork.

Leadership

Editorial Leadership

Need someone to run your content team? I build workflows, set quality standards, and manage writers and editors so your team works without chaos.

Data

Analytics & Reporting

I turn messy performance data into decisions teams can actually act on so you know what's working and where to invest next.

Some highlights

Case Studies

I've worked with a variety of clients from video games and consumer tech to real estate and home improvement.

Content & Copywriting

Video Game Website

A media company set out to build a premier gaming website from the ground up. A flagship, homegrown property with premium branding and the...
Keyword Research

Real Estate Company

A Canadian real estate company had a team of writers but no overarching content strategy. Their efforts needed direction, specifically, a clear picture of...
YouTube Strategy

YouTube Channel

Built an informational gaming channel from zero as a solo operator over four years — handling every aspect of production, SEO, and distribution growing...
Strategy & Consulting

Animal Crossing: New Horizons Villager Tier List

A comprehensive tier list ranking every villager in Animal Crossing: New Horizons — one of the most popular games of 2020. The piece was...
Content & Copywriting

Destiny 2 God Rolls

A standardized guide format covering how to obtain each weapon and which perks to prioritize for both PvE and PvP. Rather than treating each...
Search Engine Optimization

Destiny 2 Vertical

A full-coverage content program spanning every major content category in Destiny 2: weapon god rolls, quest walkthroughs, exotic acquisition guides, seasonal content, class and...

Dillon is one of the absolute sharpest minds in the business, steering the ship that is one of the fastest-growing publications with his unparalleled SEO insights. He understands numbers and systems in a way that few people out there do, with an unmatched speed and a mindset geared to optimize a site's potential.

Natalie Checo, Community & Social Media
   @ Sunset Visitor and Black Tabby Games

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